Brendan Frazier is Chief Behavioral Officer at RFG Advisory.
Additionally, he is the host of the popular podcast The Human Side
of Money. Brendan’s work has been featured at Kitces.com, Advisor
Perspectives, the Financial Planning Association, among other
industry publications. Brendan has become a frequent keynote
speaker at financial planning conferences around the world.
In an industry overflowing with technical knowledge, Brendan
helps Financial Advisors and their clients master the human side of
money. From emotions, to behavior, to psychology, and everything
in-between, Brendan discusses how these human behaviors
impact our financial decisions. Brendan launched The Human
Side of Money podcast specifically for Financial Advisors to learn
these principles on the path to enhancing client outcomes and
forever changing the trajectory of their business.
Prior to joining RFG, Brendan was the founder of Wired Planning,
where he built a global training platform for Financial Advisors
to develop the behavioral, psychological and emotional skill set
required to serve clients at the highest level. Brendan holds a BBA
in Marketing from Belmont University. While at Belmont, he played
baseball and helped lead the Student Athlete Advisory Committee.
When Brendan is not diving into the latest behavior and psychology
research, you’ll find him in Nashville, TN with his two sons, wife and
yellow lab.